BRANDZ CONNECT

Get your product into the right hands

Targeted sampling campaigns for emerging consumer brands.Brandz Connect helps brands get products in front of business decision-makers and content creators who have a real reason to try them.Rather than starting with a broad list and hoping for a fit, we build focused campaigns around the specific behaviors, buying patterns, use cases, and opportunities that make someone worth reaching.BUSINESS SAMPLING CAMPAIGNSBuild, test, and expand sales channels through targeted product sampling.We use AI-assisted buyer-signal research to develop working theories about what a business would already be doing that suggests your product could genuinely fit.That might mean cafés already merchandising packaged snacks alongside coffee, hotels already running relevant guest programs, retailers stocking complementary products, or businesses regularly facing a problem your product was designed to solve.The signals are different for every product.We handle the research, targeting, qualification, and outreach. You can also steer which buyer types or signals we emphasize as the campaign develops.HOW IT WORKS1. We identify the opportunityWe start with your product and the commercial pathways that could make sense for it.Then we develop product-specific buyer signals: observable buying behavior, placement, use cases, recurring needs, or recommendation patterns that help distinguish a genuinely relevant business from one that simply belongs to the right industry.2. We find the right decision-makersWe research businesses showing those signals, identify the relevant decision-makers, and reach out around the specific reason the product could fit what they already do.The initial invitation is simple: would they be open to receiving samples and evaluating the product for their business?3. We bring you into the conversationWhen a qualified decision-maker agrees to receive samples, we bring your team directly into the conversation so you can fulfill the request.From there, the product is in their hands and your team can continue the relationship from a warmer, permissioned commercial starting point.WHAT MAKES A REQUEST QUALIFIED?We aren't simply looking for anyone willing to accept something free.A qualified sample request comes from a relevant business decision-maker who agrees to receive and evaluate the product for a credible business use.That could mean potentially stocking it, serving it, using it, providing it, recommending it, or another commercially relevant application.Our role is to create that product-in-hand opportunity.CONTENT CREATOR PRODUCT SEEDINGPut your product in the hands of relevant creators.We also run product-seeding campaigns with content creators.You choose the creator profile and follower range you're interested in. We handle the outreach and invite creators to receive your product in exchange for an agreed Instagram or TikTok post or reel.Once a creator agrees and provides their shipping address, we bring your team into the conversation so you can ship directly to them.The creators post the content on their own social accounts, giving your brand both content and the opportunity to build longer-term relationships with creators you like.

Past campaigns & client feedback--Working with Joe and Brandz Connect has been awesome. The campaigns were particularly successful, reaching an immense number of coffee shops and generating a large number of leads for us to follow up on. The work went a long way in getting Maïzly’s name, taste, nutrition, and functionality out there. Joe did an astounding job.Tim Leclercq
Co-Founder & CEO, Maïzly--Joe was incredible to work with. He was very communicative throughout the campaign and exceeded my expectations for the amount of content I had hoped for. He was upfront about what he could deliver and made sure to follow through with everything he promised. The process from start to finish was incredibly organized and thoughtful. I look forward to working with Joe again on our next campaign.Rebecca Beach
Co-founder, Verbflluence Agency
PLEZi Nutrition--Joe is trustworthy and gives his best to achieve your marketing goals. He is also very innovative and works hard to find creative marketing solutions for your business.Jennifer Nowicki
Cultivate Taste Tea--I’ve got to give a big thumbs up to Joe. Seriously, the guy’s super smart and always ready to dive into things. If you want someone who not only thinks outside the box but practically lives there, Joe’s your guy. He’s all about bringing real value to your marketing efforts.Marco Amselem
CEO & Founder, Pasokin